Why Are We So Quick To Take Drugs?

I don’t know why people are so interested in taking meds for a sniffle. Have we turned into the instantaneous society who thinks that we shouldn’t be sick even for a minute? The Swine Flu is a flu that one will either survive or won’t. Good old hand washing is just about the only thing one can do except for staying home and not exposing others when you are sick.
I have been receiving several calls from patients who just started an antibiotic (day one) and by the very next day are one the phone asking for a different medication because they aren’t cured yet. We can’t even wait for the medication to take effect.
We wonder why we have multi-drug resistance?